Advertise In a Recession? Are You Crazy?
As it turns out you're crazy not to advertise in a recession. Many studies over the years (even going back to the Great Depression) have shown that investing in marketing during rough economic times is actually more effective than when times are good. This doesn't seem to make sense until you think through the logic.
During a recession most businesses decide to cut expenses in order to weather the storm. And one of the first expense...
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